Only two billboards measuring three feet by two feet can be displayed at retail outlets, and the boards cannot be decorated or illuminated. Mandatory warnings such as “Cigarettes will not be sold to persons under 18 years of age” and “Tobacco use is harmful to health” must be displayed at all points of sale of all tobacco products. These restrictions allow retailers to demand huge bonuses from tobacco companies in exchange for promotion and advertising. Shelf space is also sold at high prices, both at kiosks and at outlets run by street vendors. All tobacco companies have exclusive contracts with retailers to ensure that their brands are assigned the most visible positions on the shelves and are organized so that the front of the packs and the brand name face upwards. outside rather than to the side. SWOT Analysis of Tobacco India ranks first in tobacco manufacturing. Hold a significant share of 5.8% of international trade. The cost of manufacturing tobacco is relatively lower in India. Indian tobacco contains lower levels of cadmium and lead, tobacco-specific nitrosamines and pesticides compared to other tobacco-producing countries. Vast availability of land for cultivation Weaknesses: High level of taxes Lack of harmonious environment between