When you think of advertising, what comes to mind? You think of images, phrases, quotes and products presented to different types of genders, cultures, religions and age groups. Advertising is what makes us want a certain object or product with the way they represent it, the words they use to attract the attention of a certain group they target. Ideology is what gives advertising a huge role. There are many types of ideologies that target a specific group. Using semiotic analysis to discover the meaning of this essay is about the hidden messages in L'Oréal Paris advertising. The L'Oréal Paris advertisement appeared in Châtelaine magazine in October 2013; it was also rated as a television commercial aimed at many viewers around the world. Working with the semiotic method, I will use signs, types of signs: indexical, iconic and symbolic, content codes, modality and interpretation towards the audiences receiving the advertising. When we look at an ad, we always consider what is most important and what might draw our attention to the product being sold. Looking at this L'Oréal Paris ad, the first thing that stands out is the model. The model in this photo is a very close-up image of an older woman with extremely flawless skin. Her face takes up most of the ad, and it is zoomed in very closely to depict the place where there are the most wrinkles on a woman's face, namely the eyes. The product that is trying to be sold is Revitalift which reduces the appearance of wrinkles under a woman's eyes to tighten the appearance and diminish the appearance of bags under the eyes. The model's face is a more serious seductive look, showing neither ruffled eyes nor bags. Beneath her eye is a quote from the model that reads: "I'm amazed...the results are spectacular!" » (Andy MacDowell) This