While women have made significant strides in gaining more freedom and rights over the past decade, society and culture as a whole continue to place great importance on their appearance. Certain standards of female beauty are presented in many different forms of popular media, bombarding women with images that depict what is considered the "ideal body." Therefore, the importance of physical appearance is emphasized early on, leading to worry about appearance-related issues. Such problems often appear in the early stages of a woman's development and continue throughout her life. While trying to meet specific beauty standards that are proliferated in the media by society and culture, a woman's life is often radically impacted. both physically and psychologically. What remains similar between bodies displayed in the media is that they all possess popular standards of some kind of objective beauty. A woman's body is unrealistic for the majority of society. Thin, beautiful models are so prevalent in today's culture that their chronic exposure reinforces the gap between their actual bodies and their ideal bodies. The media fuels this unrealistic image and convinces women that to be accepted and considered beautiful, it is better to be skinny, have silky hair and an impeccable complexion. Unrealistic images of women in the media are so prevalent that it seems that women who meet these standards are more the norm than the exception. Cultivation theory holds that images that depict women who fit the sociocultural ideal of beauty are extremely prevalent in pop...... middle of paper ......ded) to possess the diseased view of the beauty of society. Due to the portrayal of specific beauty standards in the media, women have reinvented real beauty, causing drastic impacts that affect women's lives both physically and psychologically. In order to achieve the societal standard of this “ideal body”, women of all ages resort to drastic measures to achieve this (extreme diets and cosmetic surgery). However, after gaining more freedom and rights, women should fight for more representative images of real women celebrating things other than physical appearance, so that women can have substantial and legitimate role models to aspire to. . Let's hope that one day, all women will be able to look at a photo in a magazine then at their own image in a mirror and experience not a moment of disgust but rather a moment of assurance and self-confidence..