P-Cresidine, also known as Red Food Coloring #40, is everywhere and in almost everything, but people don't realize the risks that come with colored foods with modern taste. Red food coloring #40 is the most commonly used of all other artificial colors. The coloring is used in countless everyday foods and drinks. Unfortunately, like all good things have their bad sides, all food colorings carry some risks associated with their consumption. When mixed, food colors can become very dangerous to the health of the individual. Mixing food coloring is very common and used many times to produce the right colors. Although Red No. 40 is banned in many countries for health reasons, the United States continues to produce and use the substance for religious purposes. Most people know what artificial food coloring is and enjoy its use in creating appetizing and deliciously colored foods. However, only a few know what artificial food colors actually have the ability to do. In addition to creating candy-colored foods, artificial food colorings, p-cresidine in particular, are capable of causing all kinds of problems from hyperactivity to genotoxicity and even various types of cancer; Yet people don't know it and, even worse, the majority of people don't care. Red #40 has one lens, but that one lens does so much. It adds color to various foods, drinks and desserts. Adding color to food is an easy way to grab consumers' attention and create a more appetizing and appealing product. This makes this substance a necessity for bakers and food manufacturers of all kinds. Because this substance is widely used and its moderate consumption is safe and not considered harmful to health, the government is not able to ban its use in the United States...... middle of paper......some serious genotoxic damage in the human body, even at a rather low dose. Children with ADHD are at very high risk of worsening their symptoms when they consume the right amount of artificial food coloring. In other cases, food colorings can be responsible for other more serious cases such as cancer. Over time, new information is discovered that helps people become more and more informed about the world around them. Yet humanity still remains oblivious to the things it puts in and around its body. It would be obvious that people would care more about the health and safety of themselves and their children than the appearance of their food. However, they refuse to give up the disguise of artificially colored foods and see the real risks involved. It is humanity that neglects the health and safety of colorful foods; one day humanity will have to learn.