Pollan recalls that “the really dark moment [of the conference] came during the closing credits, we were asked to… change [their] light bulbs.” He notes that this small gesture seemed punitive compared to "the scale of the problem that Gore describes", saying that it is "tasteless" problems like this that lead people to ask the question "why bother?" Kentucky farmer and writer Wendell Berry also influenced Pollan's thoughts on climate change when he wrote an analysis describing global warming as a "crisis of character," meaning that the daily actions of humans , like the use of computers and other forms of technology, have “real consequences.” global consequences” that contribute to environmental destruction. It was through the analyzes of these two environmental specialists that Pollan learned the importance of starting the fight against climate change today.