In the 21st century, the Internet has fundamentally changed everything. It has changed the way people perceive lifestyle, business, politics, etc. In addition, with the great development of technology, it is becoming easier and easier to access the Internet wherever you are. This is evident from the statistics on Internet users worldwide.Figure 2.1 Worldwide Internet users by geographic regions – 2nd quarter 2012Source: Internet World Stats [1]According to Figure 2.1, in the second quarter of 2012, there are has more than 2.4. billion Internet users worldwide. Asia has the largest number with nearly 1.1 billion Internet users. Besides the large Asian populations, this number is also due to the technological development of Asian countries over the past 20 years. China, Japan and South Korea are among the countries taking over technology sectors. These countries produce high-quality yet affordable mobile phones, computers and tablets, which are distributed worldwide. Figure 2.2 Total time spent on the Internet Source: Huffington Post [14] According to Figure 2.2, social networks represent 22% of the total hours spent on the Internet by users. This means that an internet user spends approximately 5.28 hours per day on social media. This proves that social networks have become more important for Internet users. Social media has become an easily accessible platform for anyone with access to the Internet.2.1.1 Definition of Social Media (add some definitions from the newspaper. Compare the different definitions of social media) Social media is the interaction between people in which they create, share or exchange information and ideas in virtual communities and networks. Social media not only gives information to users, but it also allows users to interact with other users...... middle of paper ......ites.2.4 Summary of this chapter From our Today, many businesses prefer social media marketing over traditional media marketing due to the popularity of social media. Social media channels have millions of users and this is a great opportunity for businesses to do their marketing through social media. Social media marketing and traditional media marketing have many differences. Social media marketing is free, interactive, and marketers can analyze the results directly. Although social media marketing takes time until the results appear and it is forgettable, the popularity of social media in Indonesia is caused by a large number of social media users in Indonesia. Most of them are younger generations who prefer to communicate via social media rather than email. The number of smartphone users in Indonesia is also one of the reasons why social media is popular among Indonesians..