The idea of ​​hiring and promoting based on appearance is an ethical issue that affects a variety of people. Key stakeholders, previously identified as groups of people whose rights were directly exercised and denied (whether perceived or actual) and who suffered moral harm and/or directly benefited, include candidates and current employees, employers and businesses. Secondary stakeholders, or groups of people indirectly affected, include families of employees and job seekers, government, consumers and society at large. Each group of these stakeholders is also morally impacted and has rights that are affected due to lookism. The remainder of this article will focus on whether the act of hiring or promoting on the basis of appearance, particularly in jobs where appearance is considered important to employment, is ethical testing it against a comprehensive ethical framework. First, lookism will be examined from an economic perspective, using Friedman's economic theory. Then a decision will be made based on the legal requirements related to lookism. Finally, this problem will be tested using two systems of ethical duties, the first being distributive justice and the second utilitarianism. The final decision will then be made after considering the decisions of the four individual parties as a whole. Economic Outcome Milton Friedman's economic theory is a model that can be used to test whether hiring based on appearance is ethical or not. This theory is based on the idea that the purpose of a business is to sell its products, make money, and seek as much profit as possible. He argues that a business cannot assume social responsibility for various reasons. ...... middle of paper ......n, SK, Podratz, KE, Dipboye, RL, & Gibbons, E. (2010). Physical attractiveness bias in job suitability assessments: tracking the “Beautyis Beastly” effect. Journal Of Social Psychology, 150(3), 301-318. Kathryn Masterson, R. (August 2, 2006). Nice party; In today's society, it pays – literally – to be beautiful. Chicago Tribune. Retrieved from http://search.proquest.com/docview/420498609?accountid=5657Loh, E. (1993). The economic effects of physical appearance. Social Science Quarterly (University Of Texas Press), 74(2), 420-438.Lookism. (nd). Merriam Webster. Retrieved February 23, 2014 from http://www.merriam-webster.com/dictionary/lookism Marshall, J. (1993, November 14). Attractive people, often better paid. ChicagoTribune (full text prior to 1997). Retrieved from http://search.proquest.com/docview/283590626?accountid=5657