A well-thought-out marketing strategy begins with understanding how to promote a product and brand through a retail marketing mix. Before a company can begin introducing a new product to the retail market, a careful evaluation of its marketing mix is ​​essential to the product's success. Introducing a new product begins with careful consideration to deliver the right product to the right selected target market, at the right price and in the right location. This promotion strategy gives the product or service certain key elements of marketing success. All elements of the retail marketing mix influence each other and when they align, a strategy is developed and executed correctly. Success is achieved. Distribution Strategy Major retailers, such as Target, Walmart and Home Depot, all understand the strength of their brand and store image and make conscious choices by selecting key real estate, eye-catching in-store POPs and strategic store layouts to distribute products to consumers while achieving the highest profit margin. “Product distribution, whether you are a large retailer or a small group of stores, will follow similar steps in distribution. processes that consider both financial results with channel partners and end users of services” (Beck, 2013). Without proper distribution channels, a company may offer the best product on the market, but its product may never reach the consumer. Before distributing the product/service, a company must identify its target market, know who its competitors are, and understand the market in which it plans to place its product or service. Large retailers have the financial depth to reach consumers through various media channels; direct mail, television advertising... middle of paper ...... The cost spent on advertising is usually quite high compared to the overall cost of goods, but exceeds the cost of reaching their target market. A promotion strategy includes not only advertising, but also selling, sales promotion and public relations, all with the aim of reaching the consumer. “An effective promotional strategy will maintain current market positions while creating new markets, but achieving the goal of revenue generated by it” (Pierce College, 2013). Works Cited Beck, M. Bryan., (2013). Chron Small Business. Retrieved from http://smallbusiness.chron.com/write-marketing-distribution-channel-strategy-65869.htmlThe hardware connection., (2013). Smart retail pricing strategies. Retrieved from http://www.thehardwareconnection.com/housing-market-starting-to-improve/http://faculty.piercecollege.edu/rskidmore/Ghost/library/Chapters/CHPT13-04.pdf