IntroductionFifield (2007) notes that while the sales department of an organization has the mission of ensuring that customers actually buy everything the organization makes, the goal of the marketing department is to make whatever the customer makes. wants to buy. Although marketing is generally perceived by a layman as revolving around the advertising of a product produced by a particular organization, the concept of marketing is actually much deeper. And given the complex and competitive world that is evolving today, it is very important for organizations to meet customer needs in the best possible way and then attract as many customers to them as possible. An important solution to this problem then is to develop a strategic marketing plan. Strategy was defined by Proctor (2000) as the process by which an organization develops and plans its objectives and then achieves them. This means that a strategy includes both planning and implementation. Moving further into the article, another important element of strategy, evaluation, will be explored. Successful implementation of the marketing mix leads to the satisfaction of customer wants and needs and increases the likelihood of achieving an organization's goal in the market. In recent years, relationship marketing has become fashionable as strategic alliances and networks involving companies working together toward common goals (Proctor, 2000). The purpose of this entire process employed by a business organization is then to be able to gain a competitive advantage in the market. In the real and practical world, a business organization is generally established for profit and for a permanent purpose. No business organization wants to just serve...... middle of paper...... Orient: Continuity, Change and Transformation. Clevedon, Buffalo. Hackley, C. Advertising. Los Angeles, CaliforniaO'Kane M. 2009. Saudi Securities Laws. Al-Andalus Legal Consulting, USA.Winchip, M. 2010.Visual Culture In The Built Environment: A Gobal Perspective.Zirinski, R. 2005. Ad Hoc Advertising, Culture And Technology In Saudi Arabia.New York.ALMossawi,M, Rice , G. The implications of Islam for advertising messages. Retrieved from: www.thunderbird.eduhttp://aqimsalatak.com/www.fullstop-ad.comTuncalp, S. Print media planning in Saudi Arabia. MCB UniversityData used for textual analysisOrphan Girl - October 24, 2007http://www.youtube.com/user/FullStopads?blend=23&ob=5#p/u/10/mxu6HPd2WZwRahma Campaign n°2 – November 12, 2008http:// www.youtube.com/user/FullStopads?blend=23&ob=5#p/u/3/eUhvw65SqWQ