“Our bodies are formed, shaped and impressed by dominant historical forms of… masculinity and femininity. »1 A woman's body and its association with her own body reflect the ways in which what culture has shaped her; her physical appearance and how she feels about her shape and size are a mirror of her cultural norms. Women are taught from an early age that they must expend enormous amounts of time, energy, and wealth attempting to achieve the Eurocentric ideal look of being tall, thin, and light-skinned. feel ashamed and guilty when they fail. unaware that they are already doomed to failure because the ideals are based on absolute perfection, a perfection that cannot be achieved. The images are never real, they are artificial, they are constructed, but real women and girls measure themselves against these images every day. Often, advertisements attempt to do more than just entice women to buy their product: they often suggest standards of normalcy, beauty, success, and happiness; norms that shape the way women perceive life...