Executive SummaryPeaceful Bliss is a full-service spa located in Landover, MD. We offer spa treatments ranging from facials and full body massages to health and wellness services. Peaceful Bliss will provide a comforting atmosphere in which our guests can relax their body and mind. Peaceful Bliss will establish itself as a reliable destination that they can always come to to escape the stresses of life, rejuvenate their energy and heal. We will provide a unique experience to our guests and strive to be recognized as the premier spa in the region. Our goal is to achieve 1% market share in the local spa industry over the next three years. To achieve this, we will aim to meet the needs of our customers by catering to every customer and providing exceptional service. Our growth strategy combines moderate prices and specialized, experienced staff. Our keys to success are: • Quality, knowledgeable employees familiar with various massage techniques, chiropractic care, health and wellness. • We will establish trust within the community that the needs of each client will be taken care of in charge during each visit• Easy to access location• Effective advertisingPeaceful Bliss projected sales revenue by the second year. Additionally, by the second year, the company will reach profitability and will have made a pre-tax profit. The marketing research and tailored marketing strategy will result in after-tax profits from year one, increasing year on year over the first three years. It is estimated that by the third year, revenues will reflect a 1% market share in the local spa industry. Environmental analysisThere are thirteen full-time employees, including owner Christin...... middle of paper ......g appointment requests) within 24 hours. We respect your privacy, which is why none of your personal information will be sold to a third party at any time. Keys to Success • Have an excellent working relationship with suppliers • Employ quality and knowledgeable people in the fields of massage, health/wellness and natural healing. .• Establish confidence among customer base that your needs will be met through the care and comfort of our facility.• Easily accessible location.• Effective advertising.Objectives• Earn annual sales of at least $650,000 in the first year and 997 $000 in the third year. • Meet the constantly evolving needs of our customers by staying at the forefront of the latest technological advances. • Become the first water extraction facility in the DC metro area. • Obtain a gross margin higher than that 53%.