Proactiv is a skin care product created to treat acne and other skin problems. It is a product known all over the world. This product was created by two famous dermatologists, Dr. Katie Rodan and Kathy Fields. Proactiv is a three-step process for clearer, better skin. Proactiv's message is to tell us that their product can make all your acne problems disappear. The audience they want to target is mainly teenagers and people suffering from acne. Their advertisements can make teenagers and acne sufferers mesmerized by their products. What makes Proactiv so famous is its advertisements. Proactiv advertisements use testimonial, simple folk, movement and transfer propaganda techniques. The first technique used in Proactiv advertisements is the testimonial. In their advertisements, they use famous stars that people admire. For example, Proactiv uses celebrities like Adam Levine, Katy Perry, Justin Bieber and many other celebrities. These celebrities have many fans and idols around the world, which is a great way to show these fans and idols what these stars use to keep their skin acne-free. Every fan and idol wants to be like their favorite actors, singers or other famous people, whether it's hair products, clothes or makeup. Fans want to use the same products as their favorite stars. Adam Levine, Katy Perry and Justin Bieber are some of the many celebrities who inspire everyone to dress or use the same products as them. These famous people can say "My secret to keeping my skin acne free is because I use Proactiv", this will make their fans believe that Proactiv makes their skin acne free too. Fans always believe in and defend their favorite celebrities, so using celebrities is the way to go. to enter our wallets. Celebrities should... middle of paper ... everyone. America is well known to everyone and it is diverse, so this shows that people of all races say Proactiv is number one. This means the product is good and America says it is number one. Proactiv knows how to grab our attention in its advertisements or advertisements. The propaganda techniques they use have very strong influence and persuasion among their audience. the teenage audience or other celebrity fans have the desire to buy the product that the celebrities themselves use. Ordinary people can make their audience relate to ordinary people like them and believe that ordinary people feel left out if they don't. buy their product or they can offer you their great deal. Transfer influences the public with the word America in its advertising. Proactive Ads Leave Hidden Secrets in Their Messages.