Table of contentsSummaryIntroductionBackgroundConcept of houseConclusionSummaryThis report studies the current concept of house used by different hotels to market their business. During the discussion, a business plan was proposed to develop a new marketing style to promote the hotel business using the house concept. The proposed plan aims to provide specific background information on why this concept is used and how it can benefit the business today. This report also suggests new ways to use the concept of home to develop and market the hotel business and how this can be beneficial for hotel companies in the years to come. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essaySummary This report provides an analysis and evaluation of the house concept used by hotel companies today. This report also suggests ways to inherit and integrate these concepts into the business to market and design your hospitality business. Objective The main objective is to grow your hotel business with the emerging trends using the concept of home which will flourish the business itself and customer satisfaction as well. This will help your business consider new options and strategies to design, develop and market the hotel experience.BackgroundConsidering the scenic beauty of the Arabian Sea touching the coastline close to your hotel location, the hotel will target visitors from all over the world. This will boost the tourism economy while allowing you to maximize the benefits offered by your location since you do not have competing hotels offering accommodation within a 10 km radius. Therefore, the key element that will attract customers will be the comfort of home, even thousands of miles away.IntroductionMotivationThe rapid rise of personalized experience is a key theme across all types of new industries era. Sleeping on a friend's couch seems like the most unlikely hotel concept ever, whether it's a young person or an adult. Airbnb, a San Francisco-based company that operates hospitality services, has carefully maintained the image that the hospitality industry has been revolutionized by the short-stay rental industry in less than a decade, and has learned lessons that the rest of the industry is quickly adopting. “They don't want a single hotel: they're looking for experiences and stories,” says Rob Payne, managing director of Best Western GB, an organization of more than 280 independent hotels. It was also mentioned in News Wise reports that the “home away from home” experience is what keeps any customer happy. Problem Statement The experience like “home away from home” is what is required to keep the guests satisfied and for this, the concept of home needs to be introduced in hotel management, further proving profitable and useful for the guests. specific hotel companies. Purpose No matter how much hotels innovate, there are a few basic requirements that all hoteliers must meet to make their guests' experience both welcoming and comforting. Long story short, home feeling is a must for hoteliers as travel is a major business these days and it is of vital importance to keep guests engaged to help your business proper . Scope The scope of this project is not limited to normal hotels at a specific location, but the scope coversall types of hotels in any location, worldwide. Report Overview The report further describes existing hotels that are using the concept of home to design and market their own hotel companies in the Background section. . Furthermore, the concept of house will then be described in which the complete concept will be described explaining why this proves beneficial to so many industries and how it can be used as a unique strategy to market and engage more and more people.people . Finally, the report ends with the conclusion section in which further possibilities are discussed related to the use of the house concept.BackgroundExisting systemThe existing locations and target market of hotel companies often make it difficult for hoteliers to come up with a concept like the house and develop a strategy. Therefore, as it is not just the facilities that you provide, the location and target market are equally important if you want to help your business thrive. Proposed systemAccording to Douglas (1991), it matters most how domestic space and its resources are allocated. Since the hotel location is by the sea, the main opening of a hotel should be open to the west to allow ventilation throughout the building with exhaust air systems to ensure freshness. However, all tourists will have the option of using air conditioning, as humidity can be bothersome for less tolerant visitors. To enhance visitors' marine experience, separate sea showers with refreshing toiletries and scents will be developed to allow beachgoers to clean the sand before entering the hotel. Lockers will be added near the showers as cupboards to give a warm atmosphere. This feature will prevent visitors from having to walk back to their rooms to freshen up and will keep the hotel clean. Barros (2005) states that the word house is associated not only with physical location, but has a more metaphorical meaning of protection, security and ownership. Therefore, convenience and privacy are a key element of the proposed system. Since tourists are your hotel's key market, translators should be available to greet and accompany them if they wish, to familiarize them with their hometown. Lynch (2001) defined the concept of hospitality in his research by mentioning the level. comfort and code of conduct to play a special role in helping guests familiarize themselves with the foreign environment. Additionally, the culinary preferences of customers should be taken in advance in order to provide them with the taste they desire. This will require special recruitment of professional chefs familiar with cultural cuisine from around the world. Finally, room service should be provided according to the nationality of the visitors to allow guests to openly communicate their concerns in case they encounter any inconvenience. House conceptDistribution of problems (how the house concept is used)Modern hotels have intelligently adapted to rapid social changes with creative solutions. From rethinking room layouts to ensuring highly personalized experiences, hotel owners are transforming lodging units into highlights of any getaway. In the hospitality industry, trends can be both fleeting and eternal. The concept of home is used in different ways by many hoteliers around the world. Bardhi (2005) explained the concept of feeling at home in hotels as aexperience that one can feel in a remote environment where the physical location gives an impression of home-like patterns in terms of culture, colors and architectural designs. In Scotland, Killiehuntly Farmhouse uses antique touches in its furnishings while in India, 28 Kothi avoids local design clichés, giving it a warmer atmosphere and an incredible experience for guests. Similarly, in Peru, the Atemporal-Hotelito raises the standards by giving a purely domestic feeling with its front and back courtyards, house bikes and a Mini Cooper to ride around too. Moving on to Chicago, Villa D'Citta offers a fully equipped communal kitchen with all the snacks you can imagine and the outdoor patio is even equipped with a barbecue grill, making it just perfect for those hot summer nights , like at home. Many hotels are now also allowing pets so people don't have to worry about their four-legged friends at home. A few of them have hidden bookcases masquerading as huge bookshelves to make bookworms feel at home while some of them, like the Fifteen Beacon in Boston, consider the feeling luxury as a feeling of home and offer an in-house Lexus that guests can use within a 3 km radius of the hotel. .Creating the at-home experience for Casterly Rock Hotel Today, design has always been a crucial element in hospitality services, especially when it comes to defining the hotel's brand and personality , and guests are intuitively accustomed to interpreting design to fit their own formation of what a hotel is. what the hotel actually looks like and whether or not it fits their lifestyle. According to Holjevac (2003), globalization will have a universal effect on tourism at international and national levels. So, with the arrival of warm furnishings and sleek luxury, a hotel can move more towards the concept of home rather than fashionable luxuries like having 1000 thread count sheets or the best of all Russian caviar . Lean luxury generally refers to the new type of luxury where simplicity matters more than brand quality standards. The design can also take into account the simplicity of the rooms and the view of the hotel, for example by having windows in every room, and wooden furniture will make the room feel like home. Few hotels still base their attractiveness strictly on “practicability”. Cooking is an art and the “display space” should be too. Having a small kitchen will therefore be a great way to attract and engage customers. The feeling of togetherness in hospital services should be seen as a more personalized service, something with a clear sense of community and place, craftsmanship and a place with a story to tell. “The basics of hospitality have been compromised to make room for innovation, but the best innovation comes from within. » Distasio and Mulligan (2011) emphasized that becoming familiar with the lifestyles of guests allows us to understand the meaning of hospitality. at home in a better way. The role of being a true community part is what we need today, a place where strangers can really come together, a place where you are in the heart of a local neighborhood and can be introduced to a host local, but sometimes the stay-at-home experience can also feel isolating, so a central lobby where guests can gather with other travelers or locals will help them feel like if they “really lived.