Panasonic was established on March 7, 1918, when Konosuke Matsushita moved from his small house to a larger two-story house and established the manufacturing plant of electrical household items from Matsushita. The team consisted of three people: Matsushita, 23, Mumeno, 22, and his brother Toshio Lue, then only 15 years old. They transformed the three rooms on the ground floor into a workshop and installed two manual presses. for molding insulation. Although production began with insulating plates for fans, Matsushita was convinced that there was a huge untapped market for high-quality, practical household appliances. He would stay up late into the night refining his designs, ultimately choosing to make two new products: an attachment plug and a two-way jack. They proved popular because they were of higher quality than other products on the market and were 30-50% cheaper. At the end of 1918, the company employed 20 people. On October 1, 2008, Matsushita Electric Industrial Co., Ltd. became Panasonic Corporation and its stock symbol on the New York Stock Exchange was changed to PC from MC. This name change also took effect for some group companies that used the Matsushita or National names. Along with the name change, Panasonic began work on the rebranding from National to Panasonic in Japan, which was completed in late March 2010. The Panasonic brand was established in 1955 and was first used as a brand of audio speakers. It is a combination of the sounding words “Pan” and “Sonic” with the meaning of letting the world know about the sound that our society creates. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get the original essayPanasonic's mission statement is “A Better Life, A Better World”. Panasonic is committed to creating a better world, continuously for the advancement of society and the happiness of people around the world. Improving people's lives by creating goods needed by society or providing services wholeheartedly is of vital importance. After all, business is ultimately about improving our society. This is where the mission and value of every company lies. The very first product produced was the fixing plug which was released to the market when Matsushita Electric was established in 1918. The plug was made from a resin and the design was quite new. and unique at that time. When established in 1918, the company was known as Matsushita Electric Housewares Manufacturing Works, which was changed to Matsushita Electric Manufacturing Works in 1929. The company used the name Matsushita Electric Industrial Co., Ltd. after its incorporation as a joint stock company. company in 1935. While the company used the National and Panasonic brands for a long time, in 2003 it decided to position Panasonic as its global brand with the brand slogan "Panasonic ideas for life". On October 1, 2008, Matsushita Electric Industrial Co., Ltd. became Panasonic Corporation and its stock symbol on the New York Stock Exchange was changed to PC from MC. This name change also took effect for some of the group companies that used the Matsushita or National names with the name. change, Panasonic began work on the rebranding from National to Panasonic in Japan, which was completed in late March 2010. The Panasonic brand was established in 1955 and was first used as an audio speaker brand . It is a combination of the words "Pan" and "Sonic" which sound and have the meaning of bringing the sound thatour company creates in the world. Since 2008, it has been used as a corporate brand representing the company, its products and services. The company focuses on four main areas to ensure the success of its activities: Recognized corporate structure Unprofitable businesses Review of transfer activities/growth strategy Escaping the financial crisis By reorganizing its corporate structure, Panasonic chose dereform their headquarters by creating new business divisions and divisional companies. As for their unprofitable activities, there were guidelines for large unprofitable businesses. They reviewed the transmission of activities and the growth strategy by formulating and initiating a medium-term plan. To combat a looming financial crisis, they created a group-wide business to generate cash. The Panasonic company is made up of various companies in fields of activity, from audiovisual to household appliances, including industrial solutions and other consumer electronics products. Each company has its distinct production and sales functions that meet specific needs around the world. The companies in the field are Appliances Company, Eco Solutions Company, Connected Solutions Company and Automotive & Industrial Systems Company. The Appliances Company manufactures and sells consumer electronics such as flat panel televisions, refrigerators, washing machines, personal care products, microwave ovens, home audio equipment, video equipment, vacuum cleaners, rice cookers, air conditioners (such as room air conditioners, large air conditioners), cold chain (such as display cases) and appliances (such as compressors, fuel cells). Eco Solutions Company manufactures and sells products such as lighting fixtures, lamps, wiring devices, solar photovoltaic systems, water related products, interior furnishing materials, ventilation and air conditioning equipment, air purifiers, nursing and cycling related products. Connected Solutions Company provides solutions for product development, manufacturing, sales, systems integration, installation, support and maintenance, and service operations. The targeted areas are aviation, manufacturing, entertainment retail and logistics. The automotive and industrial systems company manufactures and sells automotive infotainment and electronic products (such as multimedia equipment for automotive use, electrical components), energy products (such as lithium-ion batteries, primary batteries ), industrial devices (such as electronic devices). components, electromechanical control components, electronic materials, semiconductors, displays, electric motors). When looking at the SWOT analysis of Panasonic by Pestle Analysis, Panasonic's strengths lie in a strong market position and brand, high quality products, and a wide variety of products. Panasonic is well known for its various cameras and for its reputation for innovation and Japanese quality. This company produces high-quality, durable electronic products, enabling it to manufacture more than 10,000 products. Their level of production places Panasonic in a strong position for different market environments and strategies. However, their weaknesses indicate that expensive products and inefficient management allow other large technology companies such as Samsung to compete for their customer base. As for ineffective management, Panasonic tends to restructure.