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  • Essay / Corporate logos on jerseys have many positive effects

    Over the past year, the NBA has considered following in the footsteps of the English Premier League in securing corporate sponsorships. With these sponsorships, it’s about putting logos on the jerseys. The NBA has three different jersey designs in mind, and all of them feature the company's logo; either in the middle, dominating the jersey, on the bottom of the front of the jersey, or on a small shoulder patch on the front of the jersey. The financial gains that these sponsorships can potentially bring to the NBA vary from 1 to 20 million dollars per year. Is this a good or bad idea for the NBA or any other professional sports league? Corporate logos on jerseys have many positive effects. One of them is the revenue earned simply by putting a company's name on your team's jersey. For example, EPL teams Manchester United, Liverpool and Manchester City all earned $32.6 million in 2011-2012 thanks to their respected sponsors. If professional teams in the United States did this, imagine the amount of money they would make in their first year. This significant amount can only increase from this point on. Logos on jerseys not only ...