Every day, Americans live in their respective different walks of life. Although everyone may have their own experiences and encounters, almost everyone sees a variety of advertisements every day of their lives. In fact, some studies suggest that the average American faces more than 500 advertisements from various sources in the media every day (Fowles 723). Advertising itself has become one of the most prevalent media in our society. Since World War II, modern advertising has evolved to become the largest contributor of apathy, numbness, lies, and materialistic views in our society. Advertising remains one of the simplest and most prolific ways for a business to grab a viewer's attention and attempt to persuade them. in every possible way to buy their product or brand. Advertisements can evoke various thoughts and emotions in people who watch them. An ad for a cologne can give a man the impression that if he wears that particular cologne, women will pay more attention to him and be attracted to him. A car advertisement may show how luxurious or fast it can be and attempt to present itself as some sort of status symbol. Regardless of how a particular ad tries to achieve this, almost all of them try to communicate with the lower part of people's brains, the part of the mind that exploits lusts, ambitions, vulnerabilities and other emotions and feelings similar (Fowles 724). The message these ads are trying to convey is that their particular product will somehow improve the viewer's life in some way. Although this message may sometimes seem harmless, in some cases this simple message can produce some of the following side effects. the worst emotions and feelings in our society. These emotions include increasing apathy and numbness in people exposed to advertisements on a daily basis. People in our society see and hear images and expressions that once shocked society. A psychologist at the Harvard Psychological Clinic, Henry A. Murray, compiled a list of the fifteen most fundamental attractions of advertising. At the top of Henry's list of callings, what he considers the most basic calling, is the need for sex. It's no surprise that advertisers use this appeal as one of the best ways to grab the viewer's attention and try to sell their product. However, when exposed in the media, it accumulates to the point that people see dozens of advertisements based on sex appeal every day..