IntroductionEthics can be defined as knowing the difference between what is moral and what is immoral, but deciding to do what is moral ( Nieuwenhuizen & Oosthuizen, Ed, 2014: 93). Unethical business conduct can damage the reputation of the organization and therefore lead to loss of sales and profits, which will consequently lead to failure in the long run. Stakeholder interest in business ethics is constantly increasing and therefore puts pressure on businesses to improve their standards by being ethical to all stakeholders through good governance , good ethics and social responsibility to ensure sustainability. Organizations must therefore take into consideration all elements of the triple bottom line. Leadership is a person's ability to motivate others in the organization to ensure business success. All businesses need good leaders who will ensure that the organization's mission, vision, goals and objectives are achieved and keep all employees motivated. The importance of ethics and values ​​in business sustainability. Business ethics can be defined as codes of written or unwritten principles or values ​​that govern decisions and actions within the organization” (Nieuwenhuizen & Oosthuizen, Ed, 2014:93). Business ethics therefore attempts to define the ethical responsibilities and duties of organizations, while ethics, in general, is concerned with what is moral and just for society (Sustaining business ethics, nd). “According to Pizzani (2008), sustainability in the business context indicates the ability of organizations to meet customer and market needs today without hindering or limiting the ability of future generations to meet their own needs” (Nieuwenhuizen & Oosthuizen,...... middle of article...... 0Ethics.pdf (ACCESSED APRIL 14, 2014) Cadbury scwheepers report on social and corporate responsibility, (2002) The importance of Business Ethics, [Online], available at http://businesscasestudies.co.uk/cadbury-schweppes/ethical-business -practices/the-importance-of-ethics-in-business.html#axzz2wHofdvEH (ACCESSED ON MARCH 17, 2014)Santander corporate & commercial (2014) The benefits of ethical business: breaking through, [online], available at http: //www.santanderbreakthrough.co.uk/advice/csr/benefits-ethical-business ( ACCESSED APRIL 14, 2014)Tata Steel (1995-2014) Business ethics and sustainability in the steel industry: sustainability, [Online], available at http://businesscasestudies.co.uk/tata-steel/business-ethics -and-sustainability-in-the-steel-industry/what-are-business-ethics-and-sustainability.html#axzz2wHofdvEH (ACCESSED MARCH 17 2014)