Jeremy Rifkin is a master of rhetoric. Using all three branches of persuasive technique (pathos, logos and ethos), he is able to appeal to the reader about the "humanity" of animals and how they should be treated with more respect than those of a little child. Through its use of modern events, while presenting the state of animal rights as a progressive and natural path for people to follow, it creates a logically compelling argument for change, both in society and at home. 'individual. It is logical, he asserts, that all humanity strives to advance these questions as part of constant discovery and improvement of the human being. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay This is demonstrated by his use of ethos in naming several major food industries such as McDonalds and Burger King, as leaders in animal behavior research. and mentality. These industries are so ingrained in the public consciousness that they are the polar opposite of animal rights activists, whose very foundations are built on the slaughter and sale of animals, that the mere mention of their ongoing research into cognitive and emotional senses of animals should arouse some curiosities. eyebrows. These companies are all about profit, but maintaining the fact that they are actively pursuing research on such a topic must mean something important to the average reader Rifkin writes to. But even resorting to corporations could distract people from Rifkin's argument. Rifkin therefore brings up government ethics, a bigger and more important factor, to further persuade opponents of animal rights. If the United States government itself passes laws prohibiting the mistreatment of specific animals, while creating and implementing laws that promote their good will and being, then surely this must be a cause worth pursuing. hardly to be financed by taxpayers' (readers') money. And to further solidify the government argument, Rifkin doesn't just use the United States government as an example; he uses Germany and other national states to persuade the reader that this is a natural and progressive path for humanity to follow. Not a single individual wants to be interpreted as a fool or a regressor. Rifkin uses this practical knowledge to personally address the reader, presenting the mistreatment of social animals as barbaric, backward, and evil. By asserting that the governments of several countries around the world participate in a progressive and natural manner in the recognition and protection of animal rights, he implicitly declares that we are barbaric, backward and simply wrong when one argues against such a natural progression. . It has become law and custom that animals have rights, and opposing this would present you in an unfavorable light in the eyes of corporations and governments. The reader would then like to dissociate themselves from these negative connotations by “adapting” to the “flow” and presenting themselves as a progressive, enlightened and “fair” animal rights defender. Keep in mind: this is just a sample. custom paper now from our expert writers. Get a Custom Essay As Rifkin discusses the research that many animals are social beings who often participate with their young in their own learning experience, he raises several questions to encourage the reader to.