1. How was Samsung able to go from being an imitator brand to being a product lender? Samsung used the “new product development” strategy. According to Kotler/Armstrong, new product development is defined as original product development, product improvements, product modification, and rebranding through the company's own product. Samsung also unveiled a new strategy, called "new direction," a top-to-bottom strategy for the entire company. CEO Lee Kung Hee hired young designers to produce new ideas that could take the company in the direction he wanted. New designs. Stylish, bold and beautiful products, so they can target the high-end enterprise users. Samsung was also testing new product concepts.2. Is Samsung's product development process customer-centric? As a team? Systematic: Samsung product development includes all three approaches. Samsung has invested in developing new customer-centric products. New product development focuses on finding new ways to solve customer problems and create more satisfying customer experiences. The “new direction” is a summit for...