Apple was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company's initial goal was to create and sell personal computers for consumers. Steve Wozniak was the primary inventor of the computer when the company was in its infancy. Wozniak was the creator of Apple I, the computer prototype consisting of an assembled circuit board. Apple II further improved the computer which included color graphics, making it the very first pre-assembled computer. The changes made it more desirable to a wider group of consumers who quickly began to demand more and more of the product. However, competition quickly intensified with the creation of computers by companies like Microsoft who began to saturate the market with their own version of the computer. Microsoft's Windows 3.0, unlike Apple's computer, could work with any type of computer, leading to a decline in sales for Apple. Yet Apple has managed to create a high-quality computer in the form of the PowerMac, an extremely fast processor, making it the best computer on the market. Once again, the Apple company has joined the race to create the latest product, considering it a major competitor. Apple is now considered one of the largest technology companies in the world. Today, Apple creates and sells much more than computers. Apple launched the popular digital music players (iPod) to replace older mp3 players. The company owns the iTunes online music store, available for all of its many products, including the iPod in all its generations (versions), from the scroll wheel of the first generation iPod released in 2001 to the 'Seventh generation touchscreen iPod nano released in 2012. Apple also revolutionized the phone in its many generations of iPhones....... middle of paper ...... before changing direction, I would sell my actions because the company would become unstable as it tries to figure things out. If Apple were to sell a bad product, I would also sell my shares to cut my losses. Works Cited “Behind Janet Yellen’s Inflation Dilemma.” CNBC. Internet. April 4, 2014. "Ukraine crisis sends stock markets tumbling; Russian MICEX falls 11% - as happened." Guardian Business Live. Internet. April 4, 2014. .De-Witt, Philip E. "Live: Apple's second-quarter earnings are in. Shares to be split 7-for-1." CNN Money, April 23, 2014. Web. April 4, 2014. “KRFT Earnings Date.” NASDAQ. Internet. April 4. 2014. .