Table of contentsSocial media engagementSocial media communication strategyConclusionThis review of marketing literature is based on the use of social media in marketing communication integrated. Incorporated Marketing Communications (IMC) is a method used by administrations to register a trademark and organize their interaction efforts. The main idea behind an IMC plan is to generate a seamless experience for customers across various aspects of the advertising mix. The brand's corporate messages are strengthened as each advertising interaction channel works together as a cohesive team rather than in isolation. Social media (SM) has become an integral part of advertising strategy due to its communicative nature which allows rapid and efficient cooperation and data collection. In recent years, many studies have attempted to examine the roles of SM in business organizations. The majority of these studies have been comprehensive from the customer perspective. Consumer loyalty to SM websites (i.e. a company's Facebook page) is linked to societal compatibility and this is influenced by usage behavior related to the company's offering. The scientific author emphasizes that the qualitative and effective interaction of business organizations with target groups is one of the main factors that help companies to successfully compete in the market. Social media is a relatively new phenomenon and different theories offer various definitions. Furthermore, this desk report would analyze three subsections such as social media engagement and SM communication strategy. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Engagement in social media like Facebook, Twitter and Instagram. The rise of such platforms has generated a space that allows customers to access instant interaction, vigorous conversations with retailers, multiple feedback loops as well as engage with suppliers in behaviors that were not possible before. Principle of consumer engagement, visibly clarifying accounts of the dynamics related to consumer interaction. Previous research has used insights from online advertising to uncover the backdates and outcomes of consumer engagement in the concept of brand pages. However, the simplest theory to suggest an experiential model of consumer engagement for brands is that brand pages are an interactive, media-rich platform capable of facilitating many, many experiential possibilities. Additionally, brand pages that fund their interactive and media-rich skills facilitate holistic brand experiences, which can also drive increased customer engagement. The demand for SM for marketing and branding purposes is growing rapidly. Consumer engagement captures the behavioral and psychological propensity to interact with brands and other customers on social media. Research has shown that brides are more loyal to brands. Customer engagement is “a context that depends on psychological state because it describes the top-to-bottom intensity levels that occur in the dynamic. Interactive engagement processes.” Engagement occurs when a consumer has positively displayed brand-related cognitive, emotional, and behavioral activity during or related to a).