Note 1 topic for creativity or idea in the organization or workplace, in various tactics or approaches, is increasingly recognized as an essential element to help businesses achieve better returns or profits and maintain employee satisfaction. ; leaders and management increasingly view creativity as the foundation of competition in business (Gardner, 2007). To survive and succeed in this highly competitive market, creativity is not only a necessity in the 21st century for businesses or institutions, but it is also a prerequisite for individuals and employees (Florida, 2010). In the following sections, this study will analyze and focus on the questions: The attributes that promote creativity and the elements or aspects that are considered to stifle creativity at 3C Inc. (3C), and how these attributes help to evaluate strategic creativity and what approaches they facilitate the creation or management of creativity in the organization. Fostering Creativity and 3C Inc. The subject of note one for creativity or innovation in the business or workplace, in various tactics or approaches, is increasingly recognized as an essential element in helping organizations to achieve better returns. or employee profits and satisfaction; leaders and management increasingly view creativity and ideas as the foundation of competition in business (Gardner, 2007). As we move from an industrial economy to a creative economy, and to survive and succeed in this highly competitive market, creativity is not only the first requirement of the 21st century for nations, businesses or institutions, but it is also the prerequisite for individuals and employees......middle of paper......). Finally, as some argue that activities in the 3Cs must remain concentrated and that the proposed market potential seems rather small compared to the size of the current company; Management and leaders need to explain and remind them that many ideas start out for unimportant or undersized functions, but can grow and grow as technology advances , and that users can find new uses for them (Harvard). As an open innovation company, 3C leaders and managers should not suppress creativity, undermine and weaken it, they should stay away from attributes that stifle creativity in the organization . Figure 1 below illustrates that (1) creative thinking skills are one of the elements of creativity and innovation, but (2) expertise or knowledge and skills, and (3) motivation or inspiration are also vital and essential (Serrat, 2009; Harvard, 2003).