At Michelin, we are guided by a single overarching concept; your fear makes you easy prey. Michelin is a North America-based tire manufacturing company worth $7.25 billion per year. Since 1907, Michelin has manufactured and marketed its own inner tubes and tires for bicycles and cars. However, today their product line has expanded to satisfy a wider market, including: passenger and light truck tires, heavy truck tires, recreational vehicle tires, earthmover tires, agricultural tires, airplane tires and bicycle tires. Their mission; “There is a place where the road of tomorrow is created today. From tires that make your car more fuel efficient and safer, to production and recycling methods that reduce our impact on the environment. Michelin strives to help you find a better path forward. » In 1993, Michelin launched a magazine advertisement proclaiming in large, bold letters: “Michelin. Because a lot depends on your tires.” Just to the left is an image of an apparently healthy Caucasian baby sitting with his hand in a right tire while smiling with his face facing forward. At the bottom right you see the following statement accompanied by the friendly Michelin logo: At Michelin, we are guided by a single overarching concept: the most important pieces of equipment you can install on your car. Therefore, making the best tires possible, regardless of cost, has become an obsession for us. That's why we make our own steel for our steel-belted radial tires. Why each tire model is in the development phase for so long. And even longer in testing and manufacturing...... middle of paper ... as to time, place, people involved and situation. A factual statement may be considered unsubstantiated if it has not been verified with such detail. After assuring the public that “making the best tires possible” has become an “obsession” for them, Michelin states: “That’s why we make our own steel for our steel-belted radial tires. Why each tire model is in the development phase for so long. And even longer during the testing and manufacturing phases. This is also why Michelin is as efficient as them. And last as long as they last. And of course, why they cost more to buy. While these factual claims may contain some truth, they lack the evidence: the time, place, people involved, and situation to support the truth...