2.0 Assessment of current market situationSosa has been a successful product brand for three years. It has built a reputation for offering the most delicious, nutritious, healthy and functional drinks, without artificial flavors, colors or preservatives. The company seeks to gain national awareness in the premium functional juice market.2.6 Marketing objectivesSosa aims to achieve a 10% market share, with 75% brand awareness of Sosa Super healthy juices in our market target, primarily targeting Georgetown and its suburbs in the first year. In addition, the company aims to: emphasize promotion and advertising innovate regularly develop a new interactive customer program to interact with customers3.0 The objectives of this communication programThe marketing plan relies heavily on product innovation and on using the marketing mix to target different target customer groups in the market because there are a number of competitors selling similar products and customers have been receiving the same type of advertising campaign message for many years. To date, the company has relied on word of mouth to reach its customers. 3.1 Sosa target audience Main target: • Working professionals are increasingly concerned about their health. • Attend the gym • Choose a rich diet over taste • Don't worry about price • Branding is important • Influenced by scientific research • Appearance conscious Secondary target: • Older people looking to improve their health• Looking for solutions to health problems• Heart, cancer, hardening of the arteries and related diseases• Influenced by scientific research• Want to live longer• Don't worry about the price...... middle of paper ......April 13, 2014, from https://www.devex.comLaitinen, J.-M. (2009). MARKETING COMMUNICATION PLAN. Case DNA Finland Ltd: How to attract more Russian customers with prepaid subscription?, i-62.Laric and Lynagh. (2010). The role of integrated marketing communications in sustainable marketing. Proceedings of the ASBBS Annual Conference: Las Vegas, Vol. 17, no. 6, 108-119.Marketline. (2013, September). Retrieved May 15, 2014 from Global Juices: http://www.reportlinker.com/p0132105-summary/Global-Juices.htmlMedina, S. (2014). Main trends in functional food products. Retrieved February 14, 2014 from: New Nutrition Business, Volume 15, Number 8, June 2010 Issue: http://www.foodproductdesign.com/articles/2010/11/key-trends-in-Functional-food- products -teaser-con.aspxRomaniuk. (2012). Five steps to smarter targeting. Journal of Advertising Research, Vol.52, Iss.3, 288-290.