The media only advertises bikini-clad models with beautiful flowing hair, tanned skin and perfect teeth, with flawless, slightly toned skin. It's rare to see an overweight woman on a poster advertising a beer brand or even a clothing line primarily aimed at preteen or teenage girls. What teenage girl would want to buy a floral shirt and stretchy waistband granny clothes at Wal-Mart to get what fits her? I'm in my thirties and I hate these clothes, even looking at them on the racks I wonder who as a designer chooses the clothes and thinks they are even desirable. “Only a very small percentage of women in Western countries meet the criteria used by the media to define “beautiful”; Yet many women are repeatedly exposed to media images that send the message that a woman is neither acceptable nor attractive if she does not fit society's "super-thin" beauty standards. (Serdar). Once again, these standard models lead us to imagine one thing and one thing only: Barbie. Over the past fifty-seven years, the creators of Barbie felt it was time to focus on all aspects.