Apple: an introductionApple Incorporation is one of the largest information technology organizations. Apple offers a multitude of products ranging from laptops, desktops, mobile phones and multimedia devices. The company has been extremely innovative in the field of multimedia and it owes its success to one of the greatest innovators, Steve Jobs. The company has always believed in innovation and this is the main reason why it has been so successful in the mobile segment. In recent years, Apple has been second only to Samsung in the global mobile phone industry. However, operations are largely based in the United States and, in times of recession, any organization must focus on economies of scale and therefore focus on growth opportunities such as diversification and market development. This report will illustrate Apple's new market entry strategies to enter Australia. Apple: Marketing Strategies Marketing strategies are based on the 4 Ps or product, price, promotion and place or channel of distribution. This section will briefly examine Apple's product and pricing strategy and illustrate various factors for maintaining competitive advantages in times of extreme competition. Product Strategies The product consists of two major aspects, tangible and intangible in nature. The tangible part is the product and packaging and the intangible part constitutes factors like installation services, warranties, credit, etc. In the case of Apple products, the tangible part or the product and packaging are best in class. Apple conducts extensive market research and takes into account the varied tastes of the consumer, designs and innovates products accordingly. IPhones or IPODS are...... middle of paper...... an organizational structure that must be maintained for its operations in Australia. As the suggestion has been that of total ownership, therefore a span of control is necessary and these factors have been discussed in this report to illustrate the effectiveness of the organization in Australia. References Aaker, D., (2010). Strategic Market Management: Global Perspectives, 6th Edition. Mosby Yearbook: Bolton.Baker, M., (2007), Marketing Strategy and Management, 6th Edition, Mosby Yearbook: Bolton.Graham, H., (2008), Marketing Strategy and Competitive Positioning. 7th ed. Daw Books: Germany. Kohtler, P., (2009), Strategic Brand Management, 6th edition, Japan: Kigyokaikei. Kotler, P. & Keller, KL, (2009), A Framework for Marketing Management. 4th edition, Pearson Prentice Hall: USALane, K., (2008), Strategic Brand Management, 9th edition. How To Books Ltd: United Kingdom