Apple Marketing PlanContentSituation analysis 2PEST 2Political situation 2Economic situation 2Socio-cultural situation 2Technological situation 2SWOT analysis 2Product life cycle 4Market study 4Establish marketing objectives 5Identify target markets 5Develop marketing strategies marketing 6Market segmentation 6Demographic segmentation 6Geographic segmentation 6Psychological segment Mention 6Behavioral Segmentation 6The marketing mix 7Product 7Price 7Place/Distribution 8Promotion 8Implementation, monitoring and control 8Implementation 8Monitoring and control 9Bibliography 9Analysis of the situationPESTPolitical situation• Apple must pay attention to the taxes that the government taxes on certain products so that there is always a profit involved in the trade.• Import laws in Australia. Economic Situation • Economic growth in Australia and around the world has been significantly impacted since the economic downturn of 2007. • Apple products are priced high and are generally undercut by their competitors. Socio-cultural situation • As Australia's population grows, the need for an expansion of the technology sector is necessary. the product was manufactured in Australia.• With different social viewpoints, many things about the product need to be considered.Technological situation• Increasing level of technological advancement.• Usage and need for the Internet is increasing .• With more and more technological advancements, more businesses are turning to the use of electronic technology...... middle of paper ...... five strategies to operate and be measured, there should be have a constant check on how the strategies have impacted the functioning of the business. These progress checks can be measured by establishing performance standards and predicting the company's financial forecast. Once a performance standard and financial forecasting plan have been developed, the board of marketers should compare the simulated results with the actual results collected. After collecting and analyzing the results, marketers should review the existing marketing plan and recommended new strategies and modify them accordingly.Bibliographyhttps://www.apple.com/au/http://www.statista. com/statistics/253725/ iphone-ipad-and-ipod-sales-comparison/http://annettestephen-marketingjournal.blogspot.com.au/2013/09/product-life-cycle.htmlwww.hdwallpapers.in/apple- desktop-wallpapers.htm