A collection of individuals constitutes society as a whole, which lives in an environment that it must preserve in order to survive. The individual's goal is to improve their life by being able to afford as many possessions as possible. In pursuit of profit, the most successful individuals in our society establish for-profit structures called businesses. Businesses, in addition to producing goods intended for individual use and generating profits for their owners, create negative effects on the environment and therefore on society. The government's job is to protect society and maintain its healthy environment. If we simplify the structure of the world we live in, we could understand the motivations that guide each of these subjects and what are the negative effects on the whole society, on their path to achieve their goal. The well-being of one should not exclude the other. Consumers are generally guided by the thought “the more, the better”. Efforts to satisfy this principle have led to the type of consumer community we are today. We have become a society with an ever-increasing rate of consumption and disposal of used products. By decreasing the demand for various types of goods that are not vitally necessary, we could actually do good for society as a whole. By reducing waste, we preserve the environment. The government's main concern should be to protect society and establish basic laws and rules that would allow the market to function freely. Government interventions in the market have repeatedly proven to be wrong. The reason may be that government officials did not consider all the facts due to the scope or complexity of an issue, or they did not accurately predict what the problem would be. 'impact... middle of paper. ....advantage on the materials they use, the production process and the type of pollution they produce, than a government. With their profit at stake, this is what further motivates them to use any available resource to find the best possible solution. Other types of nonprofit organizations founded by individuals, such as foundations, should exist and should be allowed to operate without the tax burden. Whatever the motivations of their owners who founded them, they should not hinder the much greater possibilities that these foundations offer when it comes to helping society in various ways. With governments' efforts to raise average living standards and businesses' efforts to reduce pollution, we are on the right track to preserving our planet and ensuring a safer future for future generations...