He wasn't the brightest student, but he was the founder of Facebook. He worked on the idea of ​​connecting people in a virtual thread that no one else had ever thought of. It brought innovation in communication and experienced spectacular growth. Work at Facebook on differentiation and innovation of business models. This helps the company grow at a rapid rate, larger than its original market (Wilson et al., 2012). According to human psychology and Maslow's hierarchy theory, we need an environment in which we can become social, especially this space is very necessary for extroverts. We are well aware that Facebook is mostly a waste of time and energy, but people still spend all day on it. we use it simply because its business model is so successful that it has become part of our lives. The innovation of this company is not an innovation that anyone can ever think of or they have not used it with full hands and high technology, but a simple rule creates a separate space for everyone. This innovation was not adopted by Hotmail, Gmail, Yahoo or others and they are still suffering losses. A small website developed by a student is the market leader in business and social networks