AnalysisOverall, an oligopoly. (I said this in class) Between a few companies building on each other and competing with better products. Android as a commoditized product while Apple is a differentiated high-end target. Android is commoditized because it serves the lower class, while Apple serves the middle and high end. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get the original essay New participant – High for Android, low for Apple High fixed cost There is a brand of loyalty with each company, which results in hardcore Apple or Android customers. Every company fights to differentiate itself, the company that offers more and better service gets better profits. Patents make copying difficult; which gives a competitive advantage. Apple and Android are competing to be the best, fighting for customers and the market, so its focus and a new company would make it difficult. Providers: high for Android, low for Apple. All the products that make up a phone you can buy. Highly concentrated. Larger companies can shop around, allowing for the cheapest price. Whereas if there were small businesses with a small number of suppliers, they could choose their price. Substitutes: high threat for Android, low for Apple. Android and Samsung rely on each other as substitutes. Common substitutes for spreading knowledge or information would be: social media, laptops (Apple is a leader), newspapers, magazines, email, and the Internet. Apple and Android have a symbiotic relationship, they rely on each other, but at the same time they create innovative products. They can substitute for each other. Buyers – High threat to Android, low to Apple. Knowledge depends on the customers. Customers are price sensitive, the cheaper the phone with the best features, the more the products will sell. wait for the product they want to put on sale. Overall, customers will determine the outcome of product behavior. Answers D. Apple differentiates itself only through its marketing to high-end consumers. Apple's closest products to the low-end market were the color-backed phones. Whereas Android is commoditized because it is aimed at low-end consumers. Samsung is a supplier to Apple, which results in Apple stealing designs from Android. Apple phones have the following: Keep in mind: This is just a sample. Get a personalized article now from our expert writers. Get a Personalized Trial NO Home Button Facial Recognition Larger Screens 2 Rear Cameras Samsung manufactures DRAM chips and memory chips. E. No one can copy the technology. Creating technology and applications like Apple's would take years to recreate. There is no substitute (OS) that makes IOS valuable. Additionally, the company is tied up, so anything purchased with IOS profits would go back into the company..