A key element in finding a company's place in a market is closely associated with the "strategic group map" created by consultants McKinsey in 1996 (CITE). By using the strategic group map, a business can identify its competitors and position itself relative to competing locations. After analyzing within a 50-mile radius, 8 movie theaters, two shopping malls, ice cream parlors and Splash Down water park were found to be the main competitors. Positioning on the map consisted of spending duration on the vertical axis and spending, low to high, respectively. Among other competitors, the Hudson Valley Renegades occupied medium-cost spots with high length of experience, viewing it as an overall attractive market for consumers. When evaluating the potential success of an innovation, identifying new entrants can help create a barrier to entry to maintain customer loyalty. . Two newcomers have proven capable of directly competing with the Hudson Valley Renegades. Less than an hour from the home of the Renegades, Saugerties New York is seeking a minor league team for its newly renovated stadium. Various potential teams have been contacted for a possible contact signing for the stadium. Although no agreement has been reached, the city of Saugerties assures that it will have a team within a few years (CITE SAURGERTIES TIMES 2013). A second entrant that threatens the Renegades is the local adult baseball and softball leagues. These local teams are growing in popularity every year (FIND STATISTICS AND CITE). These teams are community based and their growing popularity has the ability to affect the Renegades. The power of suppliers and buyers significantly affects a company's ability to generate profits. Identifying strengths and weaknesses helps to better define the company's position ...... middle of paper ...... with the public. Renegades also excel at promotions that drive sales and drive business. The Renegade's weaknesses include a short season and semi-professional players. A short season allows for only a limited window of profit generation. Semi-professional players do not compete at the same level as a major league team, so spectators are less interested in the game and more focused on the activities and promotions offered by the Renegades. The Renegades have few opportunities to maximize their profits and create the desired family atmosphere. Expanding the stadium to accommodate a larger number of occupants, using marketing techniques to sell an average of around a hundred empty seats per match, creating a new promotion to excite fans are all opportunities the Renegades have to maximize their profits. Threats facing the Renegades include entrants, replacements and a poor economy..