As Mok and Morris (2010) state, creativity is the ability to use mental potential to generate new and original ideas, while that innovation involves the implementation of the new idea. Additionally, while ideas (the primary outcome of creativity) are intangible and therefore unmeasurable, innovation introduces a measurable change in the existing system or develops a physical product that makes the ideas viable. Furthermore, unlike creativity, where the level or nature and number of ideas conceived depends on imagination, knowledge and curiosity, innovations are generally incremental, with each innovation constituting an improvement on existing solutions. At advanced levels, creativity can also be considered as a complete process that involves three important levels, namely discovery of the idea, invention and transformation of the idea into reality. Furthermore, those who speak on the concept of defining creativity and innovation as two different terms or processes may base their dissatisfaction on the fact that both processes produce the same result of a better way of doing things. things. Both creativity and innovation rely on individuals' knowledge and abilities to conceive and implement ideas. Thus, creativity and innovation are an integral part of the same process aimed at developing new products and improving the functioning of organizations and