Walmart's strategic plan was important in thinking about the future through the lens of the customer. The customer channel through shopping in-store, online or with their phone is smoother than before. Walmart thinks the same way by having unique strengths and capabilities to serve customers with their stores, clubs, global supply chain, data and great associates. They want to make it convenient and enjoyable for customers to find what they want, at a great price, no matter how they shop. Walmart's customer proposition focuses on four areas: price, access, assortment and experience. Each dimension is important, so they take a holistic view of how they fit together. The Walmart plan provides a framework to ignite (Soni, 2015) “With the power and success the company is capable of harboring, its peers like Kroger, K-mart, and Target don't even stand a chance. This puts Walmart in control of its market and puts direct pressure on its weaker competitors. Walmart's success will eventually be so overbearing that it will begin to drive other competitors completely out of business. Key Competitors It offers strategic pricing through programs such as Savings Catcher, Save Even More, Ad Match and price drops. (Soni, 2015) “With the power and success the company is capable of harboring, its peers like Kroger, K-mart, and Target don't even stand a chance. This puts Walmart in control of its market and puts direct pressure on its weaker competitors. Walmart's success will eventually be so overbearing that it will begin to drive other competitors completely out of business. Competitors' Supply Chain This gave the company a huge marketing advantage over fellow retail stores within the same market. “Walmart’s Everyday Low Price, or EDLP, strategy stems from these savings. This also helped the retailer gain market share from other companies through strategic pricing. It offers strategic pricing through programs such as Savings Catcher, Save Even More, Ad Match and price reductions. (Soni, 2015) “With the power and success the company is capable of harboring, its peers like Kroger, K-mart, and Target don't even stand a chance. This puts Walmart in control of its market and puts direct pressure on its weaker competitors. Walmart's success will eventually be so overbearing that it will begin to drive other competitors completely out of business. Strategic Considerations and Recommendations With expansion into smaller communities, Walmart will be able to provide low-cost products to its consumers as well as carry new ones. a competition that until now did not exist on their radar. By implementing this low-cost strategy in communities, Walmart will not only attract new customers, but also attract old customers who will take advantage of their new community market. This new move places Walmart in a whole new competitive market and will be a new level of challenges and success for a multi-billion dollar company.Recommendation Solution