Table of ContentsIntroductionBackgroundMission and VisionBrand OverviewLogoColorsSloganBrand EssenceBrand SWOT AnalysisIntroductionThe aim of brand research is to collect the physical, financial, psychological, functional and social evaluation of the brand. This research allows us to recognize the current situation of the brand and analyze its positioning in the current market, among other competing brands. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essayBackgroundZara was founded in 1975 by two fashion designers, Amancio Ortega and Rosalía Mera, in Spain. Ortega launched its first store in Galicia, Spain, under the name ZORBA, named after a famous Spanish classic film, "Zorba the Greek". However, he had to rename the brand because there was a bar on the street with the same name. So Ortega changed the name to ZARA. They started by offering popular, low-cost clothing while still maintaining high-end style and fashion. Ortega opened more stores throughout Spain. In the 1980s, Ortega changed the design, manufacturing and distribution process to reduce lead times and respond more quickly to new styles, fashions and trends, what Ortega referred to as "instant fads" (ZARA) . Among all other changes, Ortega also improved the use of information technology and hired groups of designers, instead of individuals, to run the company more efficiently and resourcefully.Mission and VisionMission: Zara's mission is: “ZARA aims to contribute to sustainable development. development of society and that of the environment with which we interact. "Zara has made its employees aware of the environment and encourages them to recycle responsibly and create less waste. In Zara factories, they use eco-friendly fabrics, such as organic cotton for production. Their shoes are made without PVC , in order to reduce heavy goods vehicles. -metal pollution and reduction of plasticizers harmful to the environment. Zara transports products using biodiesel fuel to reduce Co2 emissions by 500 tonnes per year. following: “ZARA is committed to satisfying the desires of our customers to continually innovate in our business to improve your experience. We promise to offer new designs made from quality and affordable materials” (Léonor, 14 years old). Zara continues to follow its vision and work to achieve the desired level. Their priority is to understand and satisfy their customers, providing them with the best designs, great quality products at an affordable price and providing their customers with an experience. tremendous. Brand OverviewLogoZara has a very simple but successful brand logo. The logo is the name of the brand itself, ZARA. It is a combination of four Latin letters. These letters were to encode the brand's latest strategy of creating trendy and stylish designs, while keeping them simple and elegant. Colors The logo has a very basic color palette, black and white. The logo has “ZARA” written in black on white and vice versa. the black color represents the style, elegance and excellence of the brand. It took a few months for the Zara logo to exclusively position unique items. SloganZara has a very unique identity in the fashion industry. Just like its simple and generic logo, its slogan is also Zara. Ortega believed in keeping the brand and its identity simple and elegant, just like their items. Brand EssenceZara is a fashion retail clothing store.