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  • Essay / The Global Automotive Industry - 2551

    IntroductionThe number of multinational companies is increasing due to changes in business dynamics, technology and increasing pressure on companies to diversify their operations and make the most of available opportunities. Many automotive industries are the result of technological evolution. There is a lot to be said for technology and business diversity. However, despite technological changes, businesses still feel immense pressure to ensure they rethink their operations to make the most of the opportunities available. Management and marketing strategies are as numerous as the businesses themselves. The paper explores the market in terms of performance objectives, key transformation processes used and operations management concepts/theories/techniques of automobile companies FAW and Tata. FAW CompanyFAW Limited is a large company based in China. The company was born in the late 19th century from a local automobile manufacturer. The man, noticing how famous his rand was among the locals, began marketing it and over time new brands emerged. The company was recently voted among the top automobile manufacturers in China. FAW is an independent company that only develops all of its products (Maurer, 2009, p. 101). Although it is mainly concerned with the production of heavy-duty trucks, custom bus chassis, automobiles, municipal and passenger buses, mini vehicles as well as auto parts, among others, the company carries out all the assembly of the most important vehicle components. . It is likely that many citizens prefer bicycles to cars due to population congestion conditions. The company also has a branch that produces motorcycles. A few years before World War I, around the beginning of the 20th century, the FAW was the main vehicle in China (Gregory, 2007, p. 10). We tend to venture into new markets, hence the reason for this market plan. Due to persistent automobile technology in China due to the high population, the company has had a great impact on the local population, mainly through the production of its most famous product (Besturn). It is through this cultural affiliation that Besturn has become the most popular vehicle in China with increasing marketing in neighboring countries and various African markets. Tata CompanyTata Group Company is an organization of businesses working together to facilitate community development. in Indian society.