blog




  • Essay / Analysis of media change - 1788

    Introduction: From the mid-15th century, advances in printing technology (Twyman, 1998), the birth of separate reusable letters in Europe, led to significant change for media broadcasts. . To adapt to changing technology and culture, the form of media is evolving rapidly. From verbal to visual, from newspaper to television, there is no doubt that changes in media bring us many benefits. To share messages “in real time” and on a global scale, some new media like news blogs and YouTube have been around for 10 years due to the maturity of Internet technology. This article will discuss how this medium called “Internet” will have a huge effect and impact on the world in these 10 years. The emergence of new media: The figure above indicates that users searching for BBC news are steadily increasing. The growing flow means that more and more readers are trying to read the news online. On the other hand, this can be a big challenge for the regular newspaper because few readers will look at both the regular newspaper and the web log. The particularity of new media: according to Online News and the Public (Bruce Garrison, 2004)2, the Palo Alto Weekly, in California, is considered the first Web newspaper in 1994. Compared to ordinary newspapers, online news offers a more effective platform to present the latest news in a more timely manner. Journalists can download the news anytime and anywhere, instead of ordinary newspapers that need to be printed. Additionally, online newspapers can help reduce costs. Publishing online can eliminate inventory, printing and shipping costs. Division between old media and new media: To create a new trend to change reader behavior, new media should have a significant share of the paper. .....good.To preserve the quality, credibility and ethics of online media, some organizations strive to provide a high level of quality in paid access. Many online audiences expect content to be free, but some news organizations have turned to subscription services or paid access. On the Hong Kong news site, as in the Young Post paid area of ​​the South China Morning Post, users must pay an annual fee to be able to subscribe to news and some interesting information. With the paid system, organizations can more easily maintain the quality of information because they have more revenue to operate and control the quality of information. The best way to improve their attitude is to create a good journalistic environment. Through the government's promotion and supervision within the media industry, the journalistic environment will bring many benefits to the media..