Table of ContentsCustomer Relationship MarketingService CommunicationsDemand and Capacity ManagementPerformance MeasurementConclusionThe staff members of every hospitality and tourism organization are its most important resource. How their work is managed (facilitated) has a direct impact on the success or failure of the organization. The basic management process is the same in almost every type of organization and includes six basic functions that affect all resources, including staff members. These functions are listed in the figure which also provides an example of human resources responsibilities applicable to each function. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”?Get an original essayCustomer Relationship MarketingThe appreciation of relationship marketing lies in establishing and maintaining long-term relationships with customers, which has a huge impression for various organizations in the sector. West. Regardless, due to ethnic norms and modifications, the same term cannot be applied in the local context. This study is mainly drawn from the data collected through an online survey from five-star hotels in Bangalore city. The aim of this research is to draw the attention of hoteliers to relationship marketing and to propose the use of this term for existing strategies currently used in hotels. The in-depth analysis of the literature relating to strategies practiced in the hospitality industry supports the mapping of strategies into a single distinct term: relationship marketing. The main objective of the study is to develop a literature-based framework for hoteliers to implement and practice the new term in the hospitality industry. The study ends with a blueprint as well as recommendations on the use of the new term to improve customer relationships and loyalty. The proposed project attempts to study the relationship between employee branding, employee behaviors and service quality. There has been a considerable improvement in the service delivery system of the hospitality industry and the concept of CRM has taken a new dimension and is gaining momentum in this sector. The present study on CRM concludes that almost all the owners/managers of the selected hotels in Ludhiana were aware of the CRM concept and practiced it in their respective hotels. However, high/mid rate hotels practice it to a greater extent and low rate hotels practice it as per their convenience. Companies undertake various activities to acquire customers, to grow the customer base through personalization and personalization, and to build customer loyalty. Additionally, CRM practices help hoteliers increase customer satisfaction, build customer loyalty and loyalty, resulting in increased market share and high profitability. Relationship marketing is a subject that largely deals with customer loyalty. By satisfying customers, the goal of relationship marketing is to retain customers to purchase other products from the company and recommend others to do the same. This is an essential marketing strategy that must be used today in tandem with almost every product and service for the parent company to remain successful. Relationship marketing is one of the most widely expressed areas in the field of marketing, recognized not only by academics but also by practitioners. Its application in the business world is increasingly visible. It is not only themultiple direct marketing configurations which are increasingly used and which fall into the field (without being limited to physical mail) of mobile marketing; rather, it is about the individualization of products, the increasing use of services, loyalty programs and, indeed, the multiple channels of interaction with the customer. This book is an open book of information for newcomers to the hospitality industry. This study is an auxiliary information tool to consider as one of the elements of service delivery in the hospitality sector. This study concept can be applied to other industries by adding common secondary terms used in that particular industry. Service Communications Communication can be defined as the activity aimed at constituting an arrangement for transmitting information as one of the fundamental pillars of social life and organizational structure. as well as the activity of forming relationships between organizations and groups. Healthy communication is necessary for people to know and understand each other better, to create better-functioning organizations, and to resolve problems more easily (Sabuncuoglu & Tüz, 2001; Ruck & Welch, 2012). If adequate importance is not given to communication issues in an organization, it may not be possible, for example, for people to have better relationships within that organization. Communication has various definitions and descriptions in the literature. Writers have suggested that communication is the activity of exchanging messages or thoughts by speaking, pointing, or writing; but, conversely, they define it as a process of message exchange and suggest that the communication event occurs when the messages have been completely transmitted. Communication has also been defined as the process of transmitting a message containing information from a source to a recipient and has been referred to as a term expressing the exchange of feelings and thoughts between people. The human factor emerges as the most important factor for organizations in the hospitality sector due to its labor-intensive quality. Communication is considered an important factor in tourist establishments and in particular in accommodation establishments where the human factor is of significant importance for the constancy and regularity of the activity of workers as well as for sustainability and l effectiveness of organizations. An accommodation establishment that does not use communication channels properly may also not be able to conduct its operations regularly and properly because this specific sector provides services to human beings by human beings as a high-volume sector. labor intensity. Human beings who are affected positively or negatively by a behavior, word or attitude make their decisions as a result of these interactions. And communication is one of the fundamental characteristics that differentiate human beings from all other living creatures (Sener, 2001; Öztürk & Seyhan, 2005). Demand and Capacity Management Capacity management is a core responsibility of the business function. The objective is to match the level of capacity to the level of demand both in terms of quantity (how much) and capacity (the combination of skills to meet the product/service specifications (Hill, 2000, p. 184 ).The growing competition in the hotel market is a big challenge for hoteliers. It is no longer enough to sell landscape, nature or comfortable hotel beds. Hoteliers must therefore adopt strategies..