They now have the opportunity to sell a product whose packaging is not only recyclable, but also environmentally positive. The more this product is on the market, the better it is for the company and the environment. If consumers buy Coca-Cola products in the PlantBottle, they do not buy other brands containing PET-based plastic. Which brings me to point 2) Regarding operations: implies that seeking both financial benefits and environmental benefits leads to eco-efficiency. Third, the author talks about the “culture” of his example company, P&G. The idea of ​​“sustainability is integrated into the business rather than treated as an additional activity” (Taylor, p. 12). You can see in marketing, public affairs and employee feedback that the idea of ​​a sustainable, environmentally friendly business is instilled in the culture of