2014 is fast approaching and there are several things in the digital domain, which is undergoing many changes. Social media marketing is not immune either. The new year would begin with its fair share of popular and unpopular items on social networking sites. This article would take into account some of these changes through the following lines. a) Search Engine Optimization + Social Media Optimization: A Growing Trend Each passing year widens the bridge between search engine optimization and social media optimization. Some of Google's recent revelations have indicated that social media marketing affects search engine marketing on a broader level. But the problem of the relationship between social marketing and SEO is not serious yet due to lack of understanding. Time and again, social media plays the role par excellence of sending signals to search engines, which provides some momentum to the topic in question. But until there is much clarity between SEO and SMO experts, it would be very difficult to bridge the gap. the gap....