In order to save a dying franchise, Dana White, now the president of Ultimate Fighting Champions, along with his friends Lorenzo and Frank Fertitta, purchased the league for 2 million dollars in 2001 and invested $44. millions along the way (CNBC Originals, 2009). Today, according to the organization's website, it is the fastest growing sports organization in the world (UFC.com). The UFC is operated under the Zuffa, LLC brand, and its global reach can be rivaled by that of the major professional sports leagues in the United States. “UFC produces more than 30 live events each year and is the world's largest provider of pay-per-view events, broadcasting in more than 149 countries and territories to nearly a billion homes worldwide and in 30 different languages” (UFC.com). With the potential to grow each year, new sponsors are jumping on the UFC bandwagon to reach their target demographics. What are the UFC's target demographics? They aim to target men aged 18 to 49. “This younger demographic is what the UFC targets and is coveted by advertisers” (“Ratings Gains in Key Demographics at UFC on Fox 5 Thrill Dana White,” 2012). . In terms of sponsors, since 2012 their sponsorships include: Bud Light, Ultimate Poker, the US Marines and Electronic Arts (Cruz, 2012). Video games, beer, poker and the military are things that may concern teenage and entering-adult men, so entities that advertise with the UFC are looking at their data demographics. In order to socially connect with this demographic, the organization is also one of the first leagues to strike a deal with Facebook to stream fights live. To keep the UFC up to date with social media users, "Dana White has actively promoted his figure...... middle of paper... on the UFC's current list of sponsors." MMAPayout.com. Retrieved from http://mmapayout.com/2012/10/a-look-at-the-current-ufc-roster-of-sponsors/Fight Club. (2012). SportBusiness International. Kidd, I. (nd). Study on the income and expenses of UFC fighters. Sentinel MMA. Retrieved from http://www.mmasentinel.com/2013/05/ufc-revenue-fighter-expenses-study/ Manuel, D. (2012). A look at the UFC: debt, finances and future growth. DaveManuel.com. Retrieved from http://www.davemanuel.com/a-look-at-the-ufc-debt-finances-and-future- Growth-133/The UFC® - Find out how the Ultimate Fighting Championship began. (nd). Retrieved from http://www.ufc.com/discover/ufcRatings Wins in key demographics at UFC on Fox 5 thrill Dana White. (2012). Yahoo Sports. Retrieved from http://sports.yahoo.com/blogs/mma-cagewriter/ratings-wins-key-degraphys-ufc-fox-5-thrills-005157121--mma.html