In 2000, measles was officially eliminated from the United States [1]. Recently, in 2014, the United States recorded its highest number of reported measles cases in the first five months of a year since 1994 [2]. The increase in measles cases is attributed to the rise of an anti-vaccination movement fueled by parents who have become wary of vaccinations. In a 2014 US National Consumers League survey, it was found that almost a third of adults believe vaccinations can cause autism [3]. I was introduced to the anti-vaccination movement through television shows and news clips featuring celebrities and their new goal of waging war on vaccination. When media coverage of the consequences of vaccinating children spreads and famous faces tell you that vaccines are harmful, it pushes you to blindly accept what they say or at least do some research on the topic at hand. Unfortunately, researching the topic can be confusing and without the proper knowledge, you can be misled by strong, compelling arguments from unreliable sources. This confusion leads many people to do nothing at all and refrain from vaccinating their children. Parents will favor a potentially harmful omission over less harmful actions [4]. Due to parents' inaction or deliberate refusal, more and more children are not being vaccinated. When a certain percentage of the population becomes susceptible to a communicable disease, the entire population is at risk of losing herd immunity, opening the door to a resurgence of the disease. This is what we are currently seeing with the return of measles in the United States. This is an unfortunate and devastating event that puts many lives at risk. The return of measles is crazy...... middle of paper ......e another and pushes for broader communication with the general public [5]. Experts in the scientific community can no longer rely on blind trust to gain approval from the general public. The scientific community will continue to lack presence among the general public if it is not present in the forums and spaces where the general public obtains its information. Some cases of this kind are already at work. Science YouTube channels and science news sites have gained a foothold in the online community. They offer fun and innovative ways to inform and discuss scientific subjects with the public. If more major journals and institutes focused on supporting these initiatives and educating the public, we hoped there would be fewer people misled by misinformed activists or commercial interests and that the public health would change for the better..