Volkswagen, with the help of DDB Tribal Berlin Germany, created an ad to promote its new Park Assist feature. This feature allows drivers to press a button to allow their car to park in tight spots using sensors and driver assistance by pressing the pedals. Volkswagen says its new feature is very efficient and accurate, which is the message the print is trying to convey. Say no to plagiarism. Get a tailor-made essay on "Why violent video games should not be banned"? Get the original essay The print ad depicts three bright orange goldfish with a single spiky porcupine lined up between them, with the small text saying "Parking of precision”. Parking assistance by Volkswagen. The four animals are lined up diagonally and parallel on a dull gray-white background with the text and logo printed in the lower right corner. At the top right of the ad is a link to the Volkswagen website. The porcupine between the goldfish is meant to represent a Volkswagen with its new Park Assist feature, while the goldfish represent other cars on the road. Since Volkswagen is a car company, the target audience for this ad is anyone around the world. aged 16 and legally able to drive. However, this ad can appeal to any age group over sixteen, as Volkswagen offers a variety of sports, everyday and luxury car models. The new Park Assist feature can be expensive and for someone who wants to buy a car based on just one new feature, they will likely be in the middle or upper class. This announcement may also appeal to people who are unsure about their slot parking and see this new feature as something that will be useful to them. If you look briefly at the ad, you can't see anything related to the car, like steering wheels, tires, or even anything related to the road or parallel parking. The creator of this commercial caught the viewers' attention by using animals instead of people or car-related objects so they have to actually think about what the commercial is trying to sell. However, when you look closer, there is printed text that says “Precision Parking”. Park Assist by Volkswagen” and the company logo. Thanks to the logo in the bottom corner of the print, the public can associate the advertisement with Volkswagen. Now that the audience knows the basic idea of ​​the ad, they can see how the analogy of a porcupine parked in parallel between three bags of fish relates to real life. The use of the dull gray-white background symbolizes elegance and class, allowing readers to associate Volkswagen with maturity and seriousness and also allows us to focus on the analogy. This advertisement provokes the emotions, values ​​and associations of readers. The use of animals in this advert causes people to be more sympathetic and understanding. Fish in bags of water give the impression of being fragile; this idea comes from the situation of the scene. The porcupine's quills are very sharp and bristly, and the fact that the porcupine is placed between the water bags automatically allows us to associate the quills with a cause of destruction. The fish are bright orange to attract the readers attention so they can symbolize the fish as warming or danger (the other cars parked on the street). This suggests that the public should be very concerned about the fish lined up next to the porcupine. In.