Kalle Lasn, the author of "The Cult You're in" has experience with advertising and its power in today's society 'today. He founded the anti-corporate AdBusters Media Foundation in 1989. He has produced documentaries for PBS and the National Film Board of Canada. He writes about advertising, which means he understands what advertising is and how it affects society. He is definitely qualified to write about advertising. Lasn's central point is quite clear. For me, his argument is compelling and has changed my view of advertising and its impact. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Lasn is trying to reach the general public. The general public are the consumers he mentions in his article. If it reaches its target audience, it will persuade them. The marks and scenarios he describes are linked to the members of this "cult" he describes. Lasn's goal is to demonstrate the negative impact of advertising on society as a whole. He mentions: “Cults promise a kind of limitless contentment – ​​punctuated by moments of happiness – but never really deliver on that promise. » He describes how society is not happy in this sect. Advertising tricks people into thinking they are satisfied. Lasn's title of choice is extremely effective. “The sect you belong to.” It doesn't even give an option. It already assumes that society is part of this cult. From the start, it has a negative tone. Lasn first begins by telling a sort of story; on your life. He uses the second person to make his audience think about his life. He uses it to get society to think about how they live their lives and how similar they are to Lasn's description. Then he begins to describe the sect. Once again, making readers see the similarities in their lives with this horrible, simple, boring cult. He describes the cult by saying, "The only things they confidently ascribe value to are things that other people have already spotted, found valuable, and adopted." » Lasn's main point is that advertising is gradually transforming society into a cult. He says: “We are neither fathers, nor mothers, nor brothers: we are consumers. » The support Lasn uses is not a strong point in his essay. Most of what he claims are assumptions. The entire first half of Lasn's essay is in the second person. In a way, it assumes that everyone's life is like this. He makes a hypothesis saying, “Every little solution means not only getting what you want, but also power. For a few moments, you are the center of attention. You decide. Right away, he talks about your life as if he understands it. The tone of his essay is very serious. It also evokes feelings of ridicule. His diction and his attitude make the audience feel guilty. He wants his audience to realize that he is wrong. Lasn may face constraints when trying to reach his audience. People may not see his work that he publishes so that it does not reach the general public. Lasn is really effective in his use of intertextuality. He mentions several pop culture icons, brands, and many other recognizable figures. This helps his argument because his readers will recognize the names and relate them to their lives and desires. When he says, “Michael Jordan is climbing on your bedroom door. He is your first hero, he shines a light around the first brand in your life: Nike. Michael Jordan and Nike both do.