The (new) Acropolis Museum opened its doors to the public in June 2009 and constitutes an important reference for culture and therefore for cultural law. The location of the museum, as well as the mode of exhibition practice, aims to collect, protect, study, highlight and exhibit the monuments of the sacred rock of the Acropolis on a national and international level. It is a museum specially dedicated to the monuments of the Acropolis. Among its missions, the museum strives to make world-class archaeological treasures accessible to its visitors, scientists and anyone interested. It contributes to the promotion of historical and archaeological knowledge, aesthetic culture, creative thinking and, in general, the modern perception of classical education. Say no to plagiarism. Get a tailor-made essay on “Why violent video games should not be banned”? Get an original essay The goal of the Museum is to coordinate all its functions according to the visitor and his expectations. The institution seeks by numerous means to make the guest a real shareholder in its research programs of interpretation and understanding of the exhibitions. The organization is an element that proves the museum orientation in the modern form of visitor-oriented communication of cultural institutions. Cultural organizations play a crucial role in our society, our economy and the cultural life of each country. In a particularly competitive and difficult environment, all cultural institutions should seek ways and tools to sustain themselves. Without a doubt, communication is a fundamental function of museums and especially with the public. It must convey and deliver information, messages and experiences clearly and effectively to different and diverse audiences. Through communication, the public image of the organization is also determined. The Acropolis Museum emphasizes its communication strategy. It includes the reception service whose role is to ensure the good reception of the public and the flow of visitors, to create a hospitable environment and to provide high quality services. The Communication and Promotion Department is responsible for supporting and promoting the museum in Greece. and abroad. The development and protection of the museum's successful external communication includes, among others, the official website, Facebook page, Youtube channel, web newsletters, publications, written communication with the general public and the media. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a personalized essay This case study “The Parthenon Gallery” fully reflects the content of the organization, as its architectural structure and exhibition practice aim for a balanced relationship between the museum and the monuments of the Acropolis and; the unique ability of the visitor to comfortably and in multiple ways connect architectural sculptures with the ancient temple from which they come. The relationship of the building with its surroundings is one of the greatest advantages of the exhibition..