It makes people follow the path of fashion and make customers look the same. High street fashion brands are homogenized. Mainstream fashion depends on its marketing model to attract consumers. Large sales of almost identical clothing have led customers to lose diversity. The marketing strategies of large fashion companies involve physical stores and online stores. They stick to providing low-cost products and follow the principles of fashion trends, which results in mass production of clothing and global distribution. Online stores and physical stores sell almost the same clothes in different countries. “They are virtually identical in similar neighborhoods in major cities around the world. There are fewer differences between borders; this fashion that they produce is global” (Jawdat, 2014). Due to the low-cost marketing mode, more and more consumers favor mass-market brands. Therefore, its sales also increase, resulting in a more similar style of clothing to everyone. As the world's largest fashion retailer, Zara's current situation is representative of the high street industry. “Zara sells almost the same clothes in 88 countries. The items are sold in nearly 6,000 stores around the world. This means that customers can find the same clothes in different real stores in different countries” (Gonzalez-Rodriguez, 2015). Doyle (2012) says: “In the Internet age