RBI defines rural areas as those areas with a population of less than 49,000 (Tier -3 to 6 cities). It is generally said that rural areas are home to up to 70% of India's population. Rural India contributes a significant share to India's GDP through agriculture, self-employment, services, construction, etc. According to a strict measure used by the National Sample Survey in its 63rd cycle, called monthly per capita expenditure, rural spending represents 55% of GDP. % of total national monthly expenditure. The rural population currently accounts for a third of India's total FMCG sales. 2. Different definition of: rural/village area: 2.1 India: The Census of India considers areas as rural where the population is less than 5,000 and the population density is less than 400 per square kilometer. It further provides that in these areas, at least 75% of the male workforce is engaged in agriculture.