Table of ContentsStrengthsWeaknessesQuestion 2-LO3bPolitical factorsEconomic factorsSociocultural factorsTechnological factorsEnvironmentQuestion-3LO3cQuestion 4-Lob4StrengthsAmong the strengths, KFC has adequate financial resources. KFC is the second best global fast food brand in terms of value. Furthermore, KFC enjoys a global presence, just like McDonald's, with almost seventeen thousand (17,000) outlets in 105 countries. Moreover, the estimated value of KFC is $6 billion. Therefore, as a fast food outlet, KFC has better financial strength to facilitate its expansion. Additionally, KFC benefits from perfect marketing tools. KFC dominates the market with many competitors offering chicken as their main merchandise. It has clearly established itself as a major commercial brand among fast food chains. As an illustration, the company benefits from a solid position in the Chinese market. Additionally, KFC derives half of its total revenue from the Chinese market, a market where it has nearly 4,000 restaurants (Yang 2014). Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”?Get the original essayWeaknessesDespite all its strengths, KFC still receives negative publicity and criticism from PETA. The criticism mainly comes from the nature of the foods they sell. For example, the company received negative reviews for selling chicken wings with a kidney. Additionally, they have received negative publicity due to their unhealthy food menu. Some of the company's customers claim that the KFC menu contains high-calorie foods. The other weakness that threatens to bring down the brand is the high employee turnover rate. Factors causing high turnover rates include low salary rates. Additionally, the company invests heavily in training its low-skilled workers, which increases the overall cost of operation (Mylonakis & Evripiotis 2016). Question 2-LO3bPolitical FactorsIndividual state policies enforced by the government influence the operations of any business and especially McDonald's. . For example, people in Europe and America have protested to their states about the health effects of junk food. The groups claim that obesity and cholesterol are caused by junk food. In addition, there are other factors such as tax laws, employment provisions and associated business limitations. There is no doubt that tax rates greatly influence the growth of a business. On the other hand, labor laws, such as regulating working hours, will force companies to hire more staff. If a state changes these laws, the cost of doing business will increase (Greenspan 2015). Economic Factors Furthermore, Greenspan (2015) points out that changes in inflation and exchange rates affect companies like McDonald's, which enjoy a global presence. Chains have no choice but to adapt to the changes and implications of economic environments. For example, when the inflation rate increases, the cost of raw materials increases. It is correct to say that economic factors affect the relationship between supply and demand. Additionally, the cost of living and wage rate can affect business operations in a state. Socio-cultural factors McDonald's overall strategies appear to operate in a number of areas to ensure attractive profits for the company. For example, business thrives by creating an attitude.