Audi's "Daughter" Anyone who watches the news, goes online, or even just has friends knows that the United States is crossing currently going through difficult times. A change in presidency has put the population up in arms and riots and protests have broken out across this great country. This nation has never been more divided. It’s what fueled many of the commercials for the 51st Super Bowl, including Audi’s “Girl.” Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay As a young blonde girl runs down the street against her male friends, her father expresses his thoughts about the importance of her. He worries about how he will tell her what she is worth, especially as a woman. She wins the race and the father hopes for a future where people are not judged by their gender but by who they are inside. While the United States has held several women's marches across the country, there is no better time than now to release an ad that promotes women. As we dig deeper into this ad and find out why it's popular, we first need to look at whether it's a center channel or a peripheral channel. Because of the main message behind the blog and the way it gives the impression to the audience, I think it is a central route. There are no famous people or comical jokes, it's a deep message that the audience buys into. I think when ads try to follow this “path” they can either be a success or a failure. You can make everyone like your ad if you add lots of famous people, beautiful pictures or comical effects. But if you have a deep message and most people don't agree with it, then your ad will surely fail. We all have “attitudes” towards ideas, especially political ones like feminism. Fortunately, "girl power" is very strong at the moment, and the majority's attitude towards it is positive, which is why this ad is popular. This ad certainly isn't about "steak", nor is it really about "sizzling" either. . We only see the car briefly at the end of the ad, the ad is more about how useful this brand is. Just as coke is for happiness and friendship, Audi is specifically for "equal pay", and that also generally gives us the feeling that it is for equality. This type of brand is something that people can get behind because they feel like they too are promoting equality. This is why this ad achieves “self-actualization” on Maslow’s hierarchy of needs. We want good people who change things in the world and make it better. And if we join this “brand”, we can say that we are changing the world. This advertisement has positive motivations. This gives us a sense of hope as the man at first worries about not being able to tell his daughter how much she is truly worth, but then as the advert scrolls he dreams of one day where girls are worthless. less than the guys, and consider that day is almost here. We all have a mother or a sister, if we are ourselves, we are not girls. When we consider our interpersonal influences, we are all concerned with equal pay and gender equality. And our culture, especially at this time in our country's history, is pushing in that direction as well. Keep in mind: this is just a sample. Get a personalized article from our expert writers now. Get a Personalized Essay It.