What makes an entrepreneur is his attitude towards opportunities, Ray Kroc shows passion and determination, he never gives up trying to sell his multi-machines mixers, you can identify his dedication in the scene when he was making phone calls about opportunities to sell multi-mixers, he lost hope until he received a call from a potential customer - this shows that he remained determined until he was rewarded. That led him to McDonalds in San Bernardino. He has confidence in himself and has confidence when he takes risks, this is shown just a few seconds into the film with his opening lines as he tries to sell another multi blender machine, he has confidence in his manners and they are a people. a person who makes an exceptional promotion, he took a risk by spontaneously crossing the country in search of a new market. An entrepreneur succeeds by having the right connections, and so Ray Kroc forms a new interest, which later becomes McDonalds, his connection is his secretary until later in the film when he is well known and has many more connections through the state. no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Ray Kroc sells multi-blenders/milkshake makers, and he's targeted road house fast food stores, because the product itself is just that: fast. The multi-blender, like any other machine, makes work easier and speeds up the process of making a milkshake. Ray Kroc, seeing that the fast food industry needed such machines, chose to sell and promote them even though he himself was not the inventor. It’s more a question of product than morality. The challenges faced by the brothers are: Attracting the right customers, for the first time they only attracted ugly teenagers who made a mess. The service took a while to get to its customer and if it ended up arriving, it ended up being wrong anyway. Expenses related to large payrolls for the number of staff, and a huge amount of staff is also required. Dishes were broken or stolen. Waitresses are allegedly raped while delivering orders. They solved these problems by: They got rid of things that attracted ugly teenagers like cigarette machines and the jukebox. They made sure to reduce the service time from 30 minutes to 30 seconds. They cut costs by focusing on what they were selling and those were the main items. like burgers, fries and soft drinks. They stopped using tableware and started using disposable paper packaging. They stopped the extra staff serving the “car-hops” and introduced the collect your own food system. Ambiance is Atmosphere: When people talk about ambiance, it usually refers to the environment and feel of the area they are in. For McDonalds, it would be the informal, family atmosphere, but the system that the McDonald's brothers use in their fast food gourmet cuisine gives an ambiance of sophistication and dedication. The brothers saw an opportunity to move their restaurant to another city and did so by cutting the building in half, showing their dedication to their vision and mission. In The Founder, fast food places are shown as overcrowded, with a lack of quality and they had many problems when it came to delivering food and even delivering good food, they hadMany different types of customers, many of whom were reckless teenagers that McDonalds kept away from, there's a lot of trash and not much structure to the fast food process. Product Development: This is the first steps for McDonald's Barbeque, with the McDonald's brothers conducting market research and evaluation opportunities such as moving their outlet to San Bernardino, where it is more populated and developed . As they assess the San Bernardino market and analyze trends, they notice that drive-ins are trending, which begins their development process. Market Introduction: With the McDonald's brothers completely changed their business, adding many different items to the menu (27 more options in the menu), it was still being introduced and needed advertising and pricing, soon people were attracted to this McDonald's barbecue for the variation in the food, they also introduced carhops and uniformed waitresses to give them a new edge. Growth: As the business grows, it would have increased its profits, and it continues to grow through these profits, also increasing its competitive advantage in the process. Maturity: Competitiveness The advantage gained from their business development and their eye-catching logo brought them to the market, their competitive advantage lies in the uniforms and carhops which differ from other road house outlets. Decline: In the decline phase, the brothers would have noticed all the problems they have with the drive-in concept and may have suffered a loss in profits due to the fact that customers also discovered these problems, they then chose to improve these problems. The problems encountered when introducing their new food delivery concept were not understood by customers. just as easily, but in their attempts to organize a grand opening party with fireworks and entertainment, flies began to attack people, the McDonald's brothers were sure that customers would never return after such failure. Since this has to do with the market environment, it would be easy to analyze these issues by looking at Porters Six Forces, where they mention things such as buyer power, this is evident when customers don't understand not completely where to stand. get their food on opening day, and even though the McDonald's brothers tried to explain to them that they could have easily left and purchased at another fast food restaurant, it had an impact on the brothers, but after a few attempts unsuccessfully, people started to understand the idea of ​​getting out of your car and ordering and picking up your food yourself, everyone knew what to do. And since the other issue is environmental, there hasn't been much analysis based on the business environments considered. Because the quality of the food itself has not faltered, customers must have realized that getting out of your car is not such a sacrifice when the quality of the food and the quality of service are already so excellent that it may have taken a little time to adjust to the changes in the business. Quality control is about ensuring that all your products, services and staff are up to standard, ensuring that they are dedicated and committed to growing with the company. The original McDonald's will always have quality control up to standard because the staff were supervised by Mac and Dick who taught them what is right and what is wrong. It is difficult to maintain this quality control when franchises are everywhere and transportationwere not the best. Relying on new staff and new franchisors to maintain quality control was misleading, in the sense that they would strive to be the best McDonald's, but this did not happen and quality has diminished as well as the condition of the buildings and the ambience have also lost their value. Many new franchisors are not as passionate about their business as the original business owner, which is evident when you see the way businesses are run. The brothers hired supervisors who were supposed to make sure everything was up to standard, but instead their “creations were mismanaged.” It was such an innovative creation that he seemed fascinated by it and saw more golden opportunities for McDonalds and its future success. will receive. For a contract to be legally valid, both parties must be in the correct state of mind (sober/sane), they must be mentally capable of understanding what is on the contract and be able to discuss the issues necessary. Ray Kroc had a disdain for the contract and therefore broke it several times, he was not allowed to franchise his franchise to other franchisees in his name as this would eventually take over the McDonald's brothers' control over their business . Ray Kroc ended up taking the entire company from the brothers and leaving them nothing. Competitive advantage is when you have a superior position in the market compared to your competitors. Examples of competitive advantages are: The quality of your product or service, in this case McDonalds strives for both product quality and service delivery, this is due to its integrated Speedy system which is the process of preparation of food and its delivery in small quantities. time. This also involves quality control which the brothers were very strict on, but McDonalds as an industry decreased their quality control once Ray Kroc took over. Location is very important, you can't be completely hidden, it won't give you the recognition you need to run a business. It helps to be in a central or popular location so your business easily attracts customers who need a quick fix for food. An example of location would be when the brothers moved from a town that wasn't bringing them enough profit to another time where they were thriving, even though they had to cut their building in half to do so. Differentiation made it easier to support McDonalds. , by changing their menus from 27 options to the main 3 options, which allowed them to focus on what customers enjoy the most, they also incorporated the walk-in system by getting your own food, instead of have carhops. When it comes to differentiation, it's all about what makes your business different and unique. For Ray Kroc it was those golden beams and certainly the name McDonalds itself, it was catchy. Price is everything, if it's too expensive people won't support your business. , if it's too cheap you will lose profits and also make people question the quality of the food compared to the price they pay. And because the brothers were very friendly and welcomed all customers, they made the prices very attractive and kept the food high quality. In founder Ray Kroc's mission to attract wealthy investors, they are a wide variety of people, from people who own successful businesses to people he knows from the rich country club who are a bit snobbish. Eventually he gains many investors..