Loud music blasts from your speakers as “#1 ADDICTION for 60% of ADOLESCENTS in Rehab” (Anti-Legalization Prop 19 Campaign) hits the smoke-filled screen, which is just the beginning of 19 insightful campaign ads for SaveCalifornia's Stop proposition. This ad aired months before the vote to legalize recreational marijuana in California. It was designed to dissuade viewers, the voters of California, from legalizing marijuana in that state. This SaveCalifornia ad persuades viewers to vote no on Proposition 19 using rhetoric. California's recent Proposition 19, which was defeated in November 2010, would have allowed marijuana to become legal for people over the age of 21 for personal use. California had already legalized medical marijuana in 1996 with Prop 215. 14 other states now have a similar policy regarding medical marijuana use, but no state has yet legalized recreational marijuana. California now wants marijuana to be legal for recreational and medical use, creating a new, lingering debate regarding marijuana legalization. It was a close game for California, there was only a 7% difference between yes and no on the ballet vote. For SaveCalifornia representatives, legalizing marijuana would ruin many lives and cause many dangers. Save California is a “pro-family organization that advocates moral virtues for the common good” (SaveCalifonia.com). On their site, we continue. to describe the values ​​and principles they hold, and states that they “speak and fight boldly for the truth, regardless of the outcome” (SaveCaliforia.com). These principles of theirs go against the legalization of recreational marijuana. When one first watches the ad, it is unclear who provided this information, but at the end, viewers will be able to go to their site, which is listed, and see if they are a credible source. Without going to their site and reading their values ​​and principles, identification will not be able to form as well as it could have been. In STOPprop19.com, a site created by SaveCalifornia.com to directly address the emerging issue in California, where the facts and issues of marijuana legalization are recognized. By blending facts, ethics and morals, this ad is able to give viewers an idea of ​​the seriousness of this issue..